Telling the Story of Your Organisation’s Heroes!

by | 02.03.2021
Transform the messaging in your PR, marketing and web presence!
Heroes' Stories

Location: ONLINE. Zoom link sent upon confirmation.
Language: English
Date & Time: March 3, 10, 15, 17, 22 15:00-16:30
Cost: 180 Euro/participant.
Target Audience: Marketing & PR employees. Anyone telling the story of their organization.


Confirm registration with Irisa Bardhi at ibardhi[@]lincoln.org.al or 068.436.4431

Does your organisation need to share its narrative more compellingly?
Do you want to build your skills in telling the story of the impact your organization has in the lives of clients?
How can you tell your story in a way that will attract new clients and partners?


Elizabeth Gowing runs regular webinars and face-to-face training and provides one-to-one support and consulting for organizations wanting to build their staff's skills in telling the story of the work they do.


This support is for anyone writing for social media or the web, newsletters, case studies, TED talks or other presentations. It particularly uses research on how to share stories in ways that leverage support.

Objectives: At the end of this program, participants will be equipped to:

  • Tell the story of their work using techniques such as attention grabbing, going ‘down the concrete ladder’, using the senses, direct speech and testimonials, ‘showing not telling’;
  • Shape a story effectively;
  • Use ‘the Hero’s Journey’ as a compelling structure for reflecting on and sharing their organizational values and achievements;



Elizabeth Gowing

Elizabeth Gowing

Author. Journalist. Business Owner. MasterClass Trainer.


Elizabeth Gowing is an author, journalist, business owner, writing consultant, and Master Class writing trainer. She has consulted for multiple organizations as they write the story of their organization. She has a Bachelor’s from Oxford University and a Master’s in Education Management from the University of London. She is fluent in Albanian. 

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