Strategic Writing
Boost traffic, increase subscribers & Enhance your online presence!
Facilitator: Elizabeth Gowing
Location: ONLINE. Zoom link sent upon confirmation.
Language: English
Sessions & Duration:
- Six total hours of course sessions. See details below.
- Group sessions. Three 1.5 hour group sessions. See dates below.
- Individual sessions. Two 45-minute individual sessions. Dates to be determined.
- Three to six hours of additional work outside of course sessions.
Dates:
- October 19, 10:00-11:30 Group Online Workshop
- October 19 – November 8 Two 45- minute individual sessions with Elizabeth. Schedule to be determined
- October 26, 10:00-11:30 Group Online Workshop
- November 9, 10:00-11:30 Group Online Workshop
Cost: 160 Euro/participant
Target Audience: Employees in PR, Marketing and Communication.
Does your organization need to share its narrative more compellingly?
How can you tell your story in a way that will attract the media, new clients and other partners?
Are you producing marketing materials that don’t seem to have an impact on sales?
What about increasing traffic on your website or blog?
This course provides participants with insights and skills to write online materials such as press releases, articles, and blog posts as well as the text for printed materials such as brochures. One particular focus is on how to share stories as a way to boost engagement.
Elizabeth Gowing
Author. Journalist. Business Owner. MasterClass Trainer.
Elizabeth Gowing is an author, journalist, business owner, writing consultant, and Master Class writing trainer. She has consulted for multiple organizations as they write the story of their organization. She has a Bachelor’s from Oxford University and a Master’s in Education Management from the University of London. She is fluent in Albanian.
