Strategic Online Marketing
Leveraging the Digital World to Enhance Customer Experience
Date: April 22, 09:00am - 01:00pm
Trainer: Elvis Plaku
Event location: Zoom. Link to be sent when registration process is complete.
Audience: Marketing & Sales professionals at every level.
Do you know who your customer is?
How does your messaging resonate with your customer?
Where are your customers located – both online and offline?
How can you leverage existing and new channels to enhance the customer experience?
What’s the path that will lead them from awareness to conversion to loyalty?
This training will provide a framework on which your team can operate whether your primary job is marketing or sales or customer support.
Participants will explore trends and discover together how they impact the customers’ buying process. Participants will also review and improve strategies on existing marketing channels such as Website, Facebook & Instagram, SEO and more.
This course is designed to provide participants with insights and practical tools that will be used to achieve the following benefits:
- Have increased confidence in developing strategic online marketing
- Understand the role of online & offline marketing in the customer journey
- Help customers move from product/service awareness to purchase and loyalty
- Review analytics to increase the effectiveness of marketing campaigns.
Elvis Plaku is a Digital Marketing & Communication Consultant with corporate, organizational and private business experience. He has served as new media trainer and lead marketer for various businesses and organizations. In his consulting work, Mr. Plaku has transformed the customer experience for organizations and has helped to increase key numbers such as the conversion rate for retail from walk-ins to customers.